Last month, Google unveiled their exciting new technology for Android called “Instant Apps”, which, in a nutshell, allows developers to create an smooth, fast, native user experience that doesn’t have to be downloaded from the Play Store.
With a growing sense of app fatigue on the horizon, it seems a perfect solution for mobile users who are somewhat interested, but are too busy or don’t care enough to waste precious time and storage space downloading a full app. Assuming it’s cost-effective for the app developer to include the code, it seems like a great solution.
But some critics rightly point out that many organizations are lagging in just the concept of app development, just barely managing to support an optimized mobile web experience. With app usage trending lower than web usage, it hardly makes sense for many businesses to invest the money, time, and effort into developing and maintaining a mobile app. So where does Google’s Instant Apps fit in?